What is Oxford Endovascular
Oxford Endovascular Ltd is a spin-out from Oxford University, working to prevent brain haemorrhage by curing brain aneurysms, a condition that affects 1 in 50 persons.
OxiFlow™️ is a novel, next generation flow-diverter, that diverts blood flow away from intracranial aneurysms at risk of rupture. It places more accurately and safely than existing devices, reducing the risk of complications. It conforms better to blood vessels making more patients treatable
Business Plan and Branding Process
Design Tags : Research, Relatable, Calming, Trustworthy
Since this is a business based on research and related to the medical field, the face of the company needed to be calming and trustworthy. In addition, the elements going to be used in the branding needed to be relatable and be able to stand out for the investors to get more attention.
We’ve started the process with brainstorming sessions, design element research, inhouse surveys and sketch on paper. As a result, the logo design started based around the letter “O” since it’s the starting letter of the name and we also came into a conclusion to creatively include the letter “O” inside of an abstract cross section of a blood vessel that carries blood to the brain.
Branding Illustrations
We’ve presented few illustrations to the client before finalizing the logo design to give the client a really good background on how they can use these branding strategy.
The Most Satisfying Part of the Project
The favorite part of the project for our team is the satisfaction of our clients which is extremely important to us. We have worked hard on this project similar to every project we do and left us with a lovely feedback and a recommendation from the CEO Mike Karim.
